与通用汽车全球研发副总裁陶蔼伦博士相约在线 网络聊天记录

2010年5月27日 下午 2点到3点

通用汽车全球研发副总裁陶蔼伦与您网络聊天 - 2010年5月27日
1:56 主持人:
尊敬的媒体朋友以及网友们，大家下午好。欢迎参加通用汽车全球研发副总裁陶蔼伦的网络聊天。

1:56 主持人:
今天的网络聊天即将于5分钟后启动，请大家提起精神，做好准备。

1:57 主持人:
通用汽车全球研发副总裁陶先生已经来到了会场，请大家掌声鼓励鼓励！

2:00 [Comment From Samz HwangSamz Hwang: ]
欢迎欢迎！

2:00 [Comment From 如果游牧如果游牧: ]
啪啪啪！！！

2:00 [Comment From X55X55: ]
Welcome!

2:00 主持人Tina:
尊敬的媒体朋友、网友们以及通用汽车中国公司的各位同仁们，大家好！欢迎来到通用汽车全球研发副总裁陶蔼伦的网络聊 天室。在接下来的一个小时内，您将可以有机会与陶蔼伦通过聊天直接交流，尽情畅聊。

2:00 主持人Tina:
现在，就让我们有请陶蔼伦！

2:02 Alan Taub:
It is a pleasure to be back in Shanghai. I had the honor of participating in the first GM Expo Technology Forum yesterday. And I'm looking forward to the web chat that we are about to start

2:02 Alan Taub:
Waiting for your questions.

2:02 [Comment From JohnJohn: ]
Hello Alan!

2:02 翻译:
很高兴再次回到上海。很荣幸昨天能够参加通用汽车公司主办的第一次世博技术论坛。很期待今天即将开始的网络聊天。大 家可以提问了。

2:02 [Comment From GuestGuest: ]
What is going to set GM apart from the rest of the pack in both short- and mid-term? Your confidence level in Volt and what it means to the company? And how do we sustain the competitive edge, assuming that we get it with Volt, after Volt?

2:03 主持人Tina:
第一个问题是：通用汽车如何在短期及长期内鹤立鸡群，你们对Volt多有信心？而Volt对于公司意味着什么？此 外，假定我们有了Volt，通用汽车将如何保持这一优势竞争力？而后呢？

2:04 Alan Taub:
GM has the reputation of designing, building and selling great vehicles. We are now committed to only executing the world's best vehicles.

2:04 翻译:
通用汽车以设计、制造和销售高质量的汽车产品而著称于世。现在我们承诺只生产全球最好的汽车。

2:04 Alan Taub:
in the eyes of our consumers, that's all that matters that distinguish us from the pack

2:05 翻译:
在消费者眼中，这是唯一将我们和其他汽车厂商区别开来的标准。

2:07 Alan Taub:
In terms of the Volt, we are on track of delivering the vehicle on time and meeting all our performance targets. It is not the only technology leadership vehicle in our portfolio. For example, we just introduced our leading edge technology with OnStar.

2:07 翻译:
谈到Volt，我们的计划正在有条不紊地推进，按时推出，满足我们消费者的需求。Volt不仅仅是一款技术领先的产 品。比如，我们刚刚在中国市场引进了拥有先进技术的OnStar车载信息通讯技术

2:08 [Comment From dkdk: ]
您好！请问这次展出的汽车最大的创新和突破是什么？

2:10 Alan Taub:
The EN-V vehicle concept is the integration of several leading edge technologies. In particular, the electrification, connectivity and autonomous driving are all integrated into one vehicle concept. I believe this will stand out among all automakers' concept vehicles in terms of best in class innovation.

2:10 翻译:
EN-V电动联网概念车是很多先进技术的整合，特别是电气化、车联网和自动驾驶技术，所有这些先进技术都被整合至 EN-V一辆车中。我相信这将是所有汽车厂商推出的概念车中最具有创新精神的产品。

2:10 [Comment From Samz HwangSamz Hwang: ]
感觉John最近来上海 的频率比较多，这是否说明要在中国加强研发的力度？重视程度有提高

2:10 [Comment From Samz HwangSamz Hwang: ]
不好意思，I mean Alan!

2:11 主持人Tina:
不要紧，我会向John转达您的关切

2:14 Alan Taub:
China is the leading auto market in the world. It is on its way to becoming the second hub for GM's global R&D effort. In my role of leading advanced technology for GM, it's important for me to first understand the Chinese market, and secondly help build our technology base. Let me also add that I really enjoy visiting Shanghai.

2:14 翻译:
中国是目前全球领先的汽车市场，并且正在成为通用汽车全球第二大的研发中心。在我领导通用汽车前瞻性技术研发工作的 过程中，对我来说，很重要的一点就是首先了解中国市场，然后帮助建立我们的技术中心。另外我很喜欢来上海访问。

2:15 [Comment From KANGKANGKANGKANG: ]
全球最好的汽车的概念是 什么呢？什么是最好的汽车？应该具备什么功能和条件？

2:15 Alan Taub:
I might be a little biased, but i think the EN-V is the most advanced concept vehicle in the world right now.

2:16 翻译:
或许我这么说会有些自夸之嫌，但是我觉得EN-V是全球目前展示过的技术最先进的概念车。

2:17 主持人Tina:
我同意！！！强烈同意！！！啦啦啦~~

2:18 Alan Taub:
Regarding what it takes to be the worlds' best vehicle, and what features distinguish the vehicle, it depends on the particular consumer segment. In the U.S., our full size heavy duty pickup offers the best hauling and towing capability in the industry. For that customer, it's important the new Chevrolet Cruze offers exciting design, value technologies, and towing is not a major importance. The key is to understand your customer needs for each vehicle segment locally, and target them to the local customer needs

2:20 翻译:
关于全球最好的汽车及最好汽车的特点，这取决于具体细分市场的消费者的需求。在美国，我们提供最好的全尺寸皮卡、重 型牵引车。对于紧凑车细分市场的消费者来说，比如科鲁兹的消费者，出色的设计、先进的技术才是最重要的，牵引力反而并不重要。 重点是理解当地消费者对于每种汽车产品的需求，尽力去满足这些消费者的需求。

2:20 Alan Taub:
By the way, i just picked up my new vehicle. And I chose the new Cadillac four wheel drive SRX. I enjoy the ride and handling, the package functionality, and something you probably don't need in Shanghai, the ability to drive in snowstorm confidently. And my wife likes its look!

2:22 翻译:
顺便说一下，我刚刚拿到我的新车。我的新车是四驱的凯迪拉克新SRX。我喜欢这辆车带给我的完美操控、极大的空间利 用率和多功能性，以及能够自如地在雪地安全行驶的功能。这点可能在上海并不需要。我的太太非常喜欢它的外观设计！

2:22 [Comment From 勤奋伍贰零勤奋伍贰零: ]
哇，凯迪拉克，我也想要 一台

2:22 主持人Tina:
偶也素

2:22 [Comment From CCCC: ]
开发EN-V是否会影响通用汽车在核心业务方面的精力和投入？

2:23 Alan Taub:
EN-V represents a concept of what the future for personal mobility in a mega city might look like. It demonstrates the concept feasibility of small vehicle electrification and vehicle connectivity. The products in our pipeline are already incorporating several aspects of this technology. For example, the Chevrolet Volt, is using the world's best battery and motor technology. And our latest Cadillacs are incorporating many of the infortament and safety features, enabled by electronics.

2:23 翻译:
EN-V代表的是一种未来大城市个人交通出行方式的概念。它展示了小型车的电气化和车辆网功能的可操作性。我们现在 的产品阵容中已经有产品部分应用了此类技术。例如，雪佛兰Volt使用了全球最先进的电池和电动机技术。我们最新的凯迪拉克车型则应用了通过电气化技术实 现的信息娱乐技术和安全功能。

2:24 [Comment FromKarenKaren: ]
What is connectivity?

2:24 主持人Tina:
这位盆友的问题是：啥是“车联网”技术捏？

2:24 Alan Taub:
Connectivity in a vehicle is an extension of the connectivity you experience everyday when you talk to someone on a cell phone, when you web chat with someone from your laptop. It's using the world wide web, and telephone connection to "connect" with other people and with the information available on the web.

2:26 翻译:
车联网技术其实是你每天都会使用的手机联通技术、网路沟通技术等的延展。该技术使用了万维网和电话联接技术，将人与 人之间、人与网络信息之间联接起来。

2:26 主持人Tina:
翻译GG好辛苦地在翻呀翻呀翻呀翻呀翻。。。

2:26 [Comment From minimini: ]
呵呵，翻译GG辛苦辛 苦～！

2:27 [Comment From 小朋友小朋友: ]
我也觉得，速度好快哦， 崇拜ing

2:27 [Comment From Samz HwangSamz Hwang: ]
在你看来，上海最大的变 化是什么?

2:28 Alan Taub:
The thing that amazes me in Shanghai is that every time i visit Shanghai, it's a bit different. Either in buildings or in roads. It's refreshing given the kind of the changes we are unfortunately seeing in Detroit. Although now the recovery has begun, we are anticipating the turnaround as well.

2:28 翻译:
在上海让我感到惊讶的是，每次我来到上海，都会发现有很大的不同，无论是建筑还是道路。这给了我们在底特律看不到的 令人印象深刻的变化。虽然现在底特律已经在慢慢复苏，但是我们想还需要时间吧

2:28 [Comment From followfollow: ]
您好！请问去参观的人可 以乘坐展览的汽车吗？

2:30 Alan Taub:
In the pavilion, we are demonstrating the vehicles to more than 10,000 visitors everyday. Getting them in the vehicles is not possible. But I've driven them, and they are a lot of fun.

2:31 翻译:
在展馆，我们向超过1万名游客展示我们的新车型。但是没有办法让大家坐进车子里面。不过我曾经驾驶过EN-V，的确 很有趣。

2:31 [Comment From 小小小小: ]
真的想乘坐展示馆的车子～！

2:31 主持人Tina:
我也想我也想。。。

2:31 [Comment From 放飞希望之火放飞希望之火: ]
Alan,你好呀，我想 问的是，通用汽车未来会给中国的汽车行业带来那些变化呢？

2:32 Alan Taub:
GM is bringing the world's best vehicles with the best technologies to China, everything from the Buick LaCrosse, Regal to Cadillac SRX.

2:33 翻译:
通用汽车将全球最好的技术和汽车引入中国市场，包括别克新君越，君威以及凯迪拉克SRX

2:33 Alan Taub:
GM also established our China Science Lab so we can execute the best technologies in China, with China and for China

2:34 翻译:
通用汽车也设立了通用汽车中国科学研究院，在中国应用这些先进技术，实现我们立足中国、携手中国、用心中国的战略。

2:34 [Comment From StellaStella: ]
我很喜欢EN-V所传达 的未来汽车之愿景，我有个疑问：如果我想带着许多行李出门的话，但EN-V的体积比较小，该如何解决呢?

2:35 Alan Taub:
The EN-V concept is for a daily short commute. when you want to go on a longer trip, or with more than two people, or with a lot of luggage, you will need to use one of our larger vehicles.

2:36 翻译:
EN-V概念车用于日常短途行程。如果你的行程比较远，或者乘客超过两人，或者携带了很多行李，或许你应该买一辆大 一些的通用汽车的车子

2:36 [Comment From JessJess: ]
Does that mean that EN-V is only necessary and meaningful for certain areas, like cities?

2:37 主持人Tina:
Jess的第一个问题：那是不是说EN-V只对于特定区域内的行驶有意义？比如说城市？

2:37 Alan Taub:
The EN-V concept cars are specifically designed for the future (mega) cities. For more rural areas, more likely to work with more conventional vehicles, because the challenges for sustainable mobility are different.

2:38 翻译:
EN-V概念车转为未来超大城市的交通需求设计。对于那些比较偏远的地方，更好的选择是那些相对更传统的汽车，因为 可持续交通出行方式所面临的挑战是不同的

2:38 [Comment From JessJess: ]
Mr. Taub, from your perspective, what is the best way to introduce complicated and advanced techonologies and concepts to common people when all of the car compnies are boasting their high-tech?

2:39 主持人Tina:
Jess的第二个问题：陶先生，就你而言，当所有的车企都在宣称他们的科技是最好的，怎样才能将前瞻而复杂的科技以 及理念普及给人们？

2:42 Alan Taub:
The goal is to distinguish yourself not on technologies but on consumer experience. You can put in a full performance of infortament system, but if the HMI is so complicated that it is difficult to change the channel, you have not succeeded. Our strategy is to introduce the technologies and features that people will value in a way that are easy to use. For example, the three-button OnStar interface gets lots of praise from our customers about it simplicity and usefulness.

2:43 翻译:
我们的目标不是在技术方面不同，而是要带给消费者不同的驾驶体验。你可以使用所有的信息娱乐系统，但是如果人机界面 太过复杂，不容易切换功能，那么就不能算是成功。我们的战略是向大家介绍能够容易使用的技术和功能。例如，只有三个功能键的OnStar界面就获得了广大 消费者的赞誉，这是因为这些功能键简单实用。

2:43 [Comment From JessJess: ]
So far, what are the limitations or difficulties of developing and promoting En-V and what are GM's solutions?

2:44 主持人Tina:
Jess的第三个问题：目前来看，通用汽车在EN-V的研发和宣传方面遇到什么困难吗？你们有什么好的解决方法？

2:44 主持人Tina:
Jess好积极~~

2:44 Alan Taub:
Recognize that EN-V is a concept designed to stimulate the conversation about what personal mobility will look like in 2030. We are planning to issue a Blue Paper that captures all the ideas that result from these discussions.

2:45 翻译:
EN-V是一辆用于展示未来，即2030年的个人出行方式的概念车。我们计划将论坛中所获得的所有的建议和意见都收 入我们即将发行的蓝皮书。

2:45 [Comment From JessJess: ]
Anyway, I am really glad that GM can still be the leader in the technology world,especailly after the crisis. I love the hero who fell down but standed up eventually.

2:46 主持人Tina:
Jess说：我很开心地得知GM是汽车领域的领先者，尤其在金融危机之后，我爱GM,他如同摔倒后再次爬起的英雄!

2:47 主持人Tina:
I love GM, too!

2:47 [Comment From JessJess: ]
Many thanks, guys! Hope Mr. Taub can have a nice trip in Shanghai!

2:47 Alan Taub:
The benefit of the Volt over other battery electric vehicles is that the range extender allows us to launch the vehicle even when there is limited charging infrastructure. When you are not near or you don't have the time to plug the Volt in, unlike other electric vehicles, you are not stranded. Therefore people can enjoy the benefit of battery electric vehicles prior to the installation of a broad base infrastructure.

2:48 翻译:
Volt不同于其他电池电动车的地方，就在于Volt可以实现增程行驶，即使充电设施并不完善。如果你附近没有充电 设施或者没有时间为Volt充电，你也不会像驾驶其他电动车一样受到没电的束缚。因此，在充电设施大规模普及之前，人们也能享受到Volt增程功能带来的 益处。

2:48 [Comment From lancelance: ]
通用中国打算每年在中国 推出大约多少款性价比高的汽车啊

2:48 Alan Taub:
Alfred Sloan established GM's mission as delivering a vehicle for every purse and purpose. That means our brands deliver value to consumers in all segments. it's been the history around the world, and our plan is to continue that in Shanghai. We deliver value in everything from the Wuling Sunshine to the Buick Enclave, which by the way, is my wife's vehicle.

2:51 [Comment From 新华社+海明威新华社+海明威: ]
Hi

2:51 翻译:
斯隆先生提出，通用汽车将为所有不同收入、需求不同的消费者生产不同的产品。也就是说，我们的品牌覆盖所有的细分市 场，这是我们在全世界的传统。我们也会继续将这一传统在上海发扬光大。无论是五菱之光，还是别克昂科雷，我们都为消费者提供最多的价值。我的太太驾驶的就 是别克昂科雷。

2:51 [Comment From 上海科技报-王阳上海科技报-王阳: ]
我去观看过了汽车馆的主 题电影，制作非常精良，提出的未来常想也非常好，但也有人认为要实现这个远景似乎需要更长的时间，感觉很遥远，您作为一个技术人员，如何去看待这个问题？

2:51 Alan Taub:
Firstly, this is a concept of what personal mobility look like. We believe this is technically doable, in the 2030 time frame. Remember that is four vehicle cycles away from now. So we have a lot of work to do to make this technology real. A lot of technologies actually are existing today, we need to make them robust and affordable.

2:53 主持人Tina:
我们的网络聊天还有最后10分钟，大家的问题正在有序排队中，回答和翻译需要时间，请耐心等待。

2:53 翻译:
首先，这只是一个关于未来个人交通出行方式的概念。我们相信在2030年可以实现这样的技术。2030年离现在只有 四个产品周期。为了实现这个技术，我们还有很多工作要做。很多技术其实现在已经存在，我们要做的是让这些技术更完善、成本更低。

2:54 [Comment From 上海科技报-王阳上海科技报-王阳: ]
我的第二个问题 是，2007年，通用汽车联合美国卡内基梅隆大学及其他合作方在雪佛兰Tahoe SUV的基础上共同研发了自动驾驶的Boss车，但观看当时的照片，车身满是传感器，并不美观，再看看如今的EN-V，同样实现了自动驾驶，但外观时尚。 想让您谈谈，最初是谁提出这个概念？而从提出概念到执行，又是一个怎样的过程？分享一下细节吧

2:54 Alan Taub:
First, the EN-V utilizes vehicle to vehicle communications to reduce the number of sensors on the vehicle. It was a natural extension from the same team of technologies that deliver the Boss vehicle that won the Urban Challenge. One difference in the EN-V is that we worked closely with design to produce an exciting vehicle style. You can tell the Boss was constructed only by the engineers.

2:58 翻译:
首先，EN-V使用了车对车信息交流技术，减少了车载的感应器。这辆概念车是由设计参与美国国防安全计划署举办的自 动驾驶城市挑战赛并取得桂冠的雪佛兰Boss汽车的团队提出并打造而成。EN-V的另一个与众不同的地方在于我们和设计团队紧密合作，将EN-V设计成一 辆外观时尚的汽车。你知道，BOSS车是完全由工程师设计的。O(∩_∩)O

2:58 [Comment From RosieRosie: ]
你本人最喜欢通用的哪一 款车呢？

2:58 Alan Taub:
My favorite GM car is the one I'm driving any point of time. Whether I'm in my SRX, my wife's Enclave, or my daughter's Malibu (when she actually lets me drive it), they are all the best in their own way. But in the summer, I like to take home the Chevy Corvette convertible.

2:59 翻译:
我最喜欢的通用汽车旗下的产品是我自己驾驶过的所有的汽车。无论是我自己的凯迪拉克SRX，还是我太太的别克昂科 雷，或者我女儿的雪佛兰Malibu（如果她让我开的话），这些车都是各自细分市场最好的车型。但是今年夏天，我想买一辆雪佛兰Corvette敞篷车。

2:58 [Comment From Luna 姜Luna 姜: ]
很多人都有不同的汽车喜 好，比如美国人在我们印象里就是很喜欢大车的，如何让这些喜欢大型车的消费者们接受驾驶像EN-V一样的小车呢？

3:01 Alan Taub:
we are a full-line manufacturer, we sell vehicles around the world, everything from the Spark to the Chevy Suburban. Our goal is to satisfy the personal mobility needs of every car segment and to delive the best value in that segment.

3:02 翻译:
我们生产全系列的车型，我们在全球销售汽车，无论是Spark，还是雪佛兰Suburban。我们的目标是满足所有 细分市场消费者的个人出行需求，在各个细分市场提供最好的产品。

3:02 主持人Tina:
时光飞逝，岁月匆匆，今天的网络聊天还有最有一个问题的时间。

3:02 [Comment From NedNed: ]
我们都知道通用汽车现在 十分关注中国这个正在不断成长的市场，可要吸引消费者并仅仅要有很好的理念，通用汽车接下来还会做什么其他方面的努力呢？

3:03 Alan Taub:
We have plans to lead in fuel economy across our vehicle fleet, and to provide the worlds' best infortament system, coupled with safety features to protect our consumers. Concepts point to the future, but our focus is to deliver the vehicles today that are best in the world.

3:04 翻译:
我们计划全系车型都可以成为燃油经济性领先的产品，提供全球最好的信息娱乐系统及为消费者提供最大的安全保障。概念 车是为未来而设计，但是我们现在的工作重点是设计、生产和销售全球最好的汽车。

3:04 主持人Tina:
时间无情地流 走，陶先生的眼中充满了不舍与留恋，在线的盆友们也突然惆怅起来。

3:08 翻译:
很高兴有机会和大家在线交流通用汽车的技术愿景。也很高兴看到全球对我们的EN-V概念车如此的感兴趣。这展示了通 用汽车正在重新成为全球汽车业的技术领导者。等一会儿我要回去世博园了。希望能在那里见到你们。

3:09 主持人Tina:
主持人无情地宣布，通用汽车全球研发副总裁陶蔼伦的网络聊天就到这里啦。如果您的问题没有来得及回答的，我们都铭记于心了。请 大家持续关注通用汽车上海2010世博会网站www.gmexpo2010.com，就能得到您想要的消息啦~！

媒体查询请联系：

通用汽车中国公司公关部
张颖华小姐
电话: 021-28987503
传真: 021-28987043
电子邮件: Karin.zhang@gm.com

邱慧琳小姐
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传真: 021-28987043
电子邮件: Tina.qiu@gm.com

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