GM Kicks Off World Expo 2010 Shanghai Campaign
• Launches Interactive Website
• Showcases Rich Heritage of Industry Firsts
• Demonstrates Vehicle-to-Vehicle Communication Technology
General Motors Company, a joint global automobile partner of World Expo 2010 Shanghai, today kicked off its “Drive to 2030” Expo 2010 campaign through the official launch of its interactive website (www.gmexpo2010.com). It also introduced a century of GM innovations that have transformed the industry, including its vehicle-to-vehicle (V2V) communication technology, which GM demonstrated for the first time in China. This next-generation technology will be one of the features at Expo 2010.
GM China President and Managing Director Kevin Wale Announces the Launch of GM Expo Website
“During Expo 2010, GM and our partner SAIC will introduce our vision for the future of urban transportation,” said Kevin Wale, President and Managing Director of the GM China Group. “We envision a future in which vehicle emissions, traffic congestion and accidents are all in the past, and a future in which driving is more fun and exciting than ever before.”
Part of that vision includes the next generation of today’s V2V technology. GM’s V2V system is a GPS positioning- and wireless communication-based object detection sensor system that gives vehicles a “sixth sense.” The system supports automated safety features such as lane change alert, blind spot detection, sudden stopping, forward collision warning with automatic braking, and intersection collision warning. It can also connect with infrastructure, pedestrians and cyclists. As V2V technology is applied to more vehicles, the promise of an accident-free future will move closer to realization. This will mean fewer injuries and more lives saved.
“Today's V2V technology is the foundation for future connectivity solutions that will be featured at Expo 2010,” said Alan Taub, GM's new Vice President of Global Research and Development. “Our display will reinforce GM's commitment to bringing our latest technology and know-how to China.”
GM's Expo 2010 website is designed to be an interactive platform to engage the global community in GM's Expo 2010 activities. It features the following sections:
• GM NewsNow: Daily updates on GM’s Expo 2010 activities as well as the latest product and technology news from GM.
• GM Firsts: A timeline of more than 50 GM technology innovations over the company’s 101 years of doing business. Website visitors can vote for their favorite “GM First.”
• GM Expo History: A snapshot of GM’s rich heritage of participation in global expositions dating back to the 1933 Chicago World’s Fair.
• Blogs: Insights by GM executives and employees and thought leaders from around the globe on various topics, including the future of transportation.
• GM Videos: A look at GM’s Expo 2010 activities as well as GM products and technologies.
• GM Live Chats: A series of interactive conversations between netizens and GM representatives and industry experts.
• GM Expo Reporter Contest: A contest to select Chinese journalism and communications students as reporters to cover GM’s Expo 2010 activities.
“This is the first website from an automaker in China that features user-generated content. We want to have fun with the audience and get input from our potential customers,” said Jean Liu-Barnocki, GM Project Manager for World Expo 2010 Shanghai. “Our website will enable people across China and around the globe to share in GM’s ‘Drive to 2030’ and our full lineup of activities planned for Expo 2010.”
World Expo 2010 Shanghai will run from May 1 to October 31, 2010. For additional information about GM’s participation, please visit www.gmexpo2010.com.
General Motors Company, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 219,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM is the joint global automobile partner of World Expo 2010 Shanghai along with Shanghai Automotive Industry Corporation Group (SAIC). More information on the new General Motors Company can be found at www.gm.com.
