SGMW’s Baojun Brand to Sell Passenger Cars in China
SAIC-GM-Wuling Joint Venture getting ready for sales
Shanghai – SAIC-GM-Wuling (SGMW), GM's mini-commercial vehicle joint venture with SAIC and Wuling Motors, announced in Shanghai that it is launching the Baojun brand. The passenger cars of the new brand will be built and sold in China.
Baojun (which is the Chinese word for "treasured horse") is being introduced to address the growing demand for affordable passenger cars in China. SGMW's new passenger vehicle sales and distribution network will be built based on its existing network, incorporating new distributors and elements of the current structure. SGMW will begin building the new network for passenger vehicles following the official launch of the Baojun brand.
The vehicle has been developed with help of GM and SAIC's Pan Asia Technical Automotive Center (PATAC) joint venture in Shanghai.
"Baojun is being positioned as a reliable partner with an image that is confident, smart and dependable," said Shen Yang, General Manager of SAIC-GM-Wuling. "We aim to surpass customer expectations by creating a brand that combines world-class quality with low ownership costs."
