1933/34 Chicago World's Fair
Exposition Theme:
• “The Dramatization of the Progress of Civilization During the 100 Years of Chicago's Existence”
• Motto:“Science Finds, Industry Applies, Man Conforms”
• Focused on the great scientific, technological and engineering developments of the early 20th century
• Building developments such as prefabricated materials, uniform lighting and air conditioning were utilized at the exposition
GM Messages and Pavilion:
• GM Research Laboratories produced amazing technology displays
• The highlight and central feature of the fair was a complete Chevrolet assembly plant, where 1,000 visitors could watch cars being built
• Customers could order materials for their car, follow it through the assembly line and drive it off the line
Significance for GM:
• Demonstrated GM’s technology leadership in the development of engines and vehicles
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