GM EXPO HISTORY
GM has a long history of participation in world expositions.World Expo Shanghai 2010 will be the eighth world exposition in which GM has participated.GM has been a leading exhibitor at world expositions. It has given the public a vivid picture of the future that is uplifting,full of hope and has encouraged people to dream without limits.
Expo Theme
Better City, Better Life

Exposition Theme:

•　World Expo 2010 Shanghai will be the first registered World Exposition held in an emerging market

•　Theme:“Better City, Better Life”

•　Duration: May 1 to October 31, 2010

•　Expected Visitors: 70 million

•　Expected Participants: Over 200 countries and international organizations

•　Venue: Between Nanpu Bridge and Lupu Bridge, on the both sides along Huangpu River

GM Messages and Pavilion:

•　GM and SAIC will leverage their corporate pavilion to demonstrate their vision for future transportation in 2030 and showcase their industry leadership in technology and innovation.

•　GM and SAIC’s vision for the future is one in which transportation transforms lives around the world, bringing people and cultures closer together; a future in which people, motor vehicles and roads coexist in perfect harmony; and a future in which the motor vehicle no longer has a direct impact on the natural environment.

•　In March 2010, GM introduced EN-V – a global concept vehicle with the new automobile DNA of electrification and connectivity – to showcase GM and SAIC’s shared vision of future urban transportation.

•　The SAIC-GM Pavilion design and smooth, fluid lines of its exterior were inspired by nature and an automobile body. Symbolizing “the road to the future,” the external spiral design of the pavilion conveys promise and progressiveness.

•　The 6,000-square-meter SAIC-GM Pavilion is located in the Puxi Shanghai Expo Park; 1,400 tons of steel were used to construct the pavilion and the exterior wall is cloaked in 4,000 recycled aluminum panels. The steel and aluminum panels are recyclable.

Expo Theme
Nature’s Wisom

Exposition Theme:

•　“Nature’s Wisdom”

GM Message and Pavilion:

•　GM's display was part of the U.S. pavilion, whose theme was “The Franklin Spirit”

•　GM presented the AUTOnomy concept vehicle

Expo Theme
Transportation and Communication:
World in Motion – World in Touch

Exposition Theme:
•　“Transportation and Communication: World in Motion – World in Touch”

GM Message and Pavilion:

•　“Spirit Lodge” was a live show augmented with holographic images and other special effects.  It was produced by Bob Rogers and created with the assistance of the Kwagulth Nature Reserve

•　Visitors were transported into what appeared to be an ancient longhouse overlooking the local rain forest.  The scent of fresh cedar permeated the room

•　The story told to visitors involved a magic canoe that was able to transform its size to fit an entire village or shrink to comfortably fit a small child.  It needed only a wish and one dip of the paddle. The canoe would then instantly take its occupant anywhere he or she wished to go

•　The ground floor of GM’s pavilion was filled with automobiles.  Concept vehicles displayed such futuristic features as satellite navigation and alternative fuels

Significance for GM:

•　GM’s pavilion was one of the most talked about attractions and one of the most recognizable landmarks

　--The pavilion itself was a 30-meter-tall wedge-shaped structure that rested on a tubular truss frame. At night, its giant red wall overlooked the water

Expo Theme
Energy Turns the World

Exposition Theme:
•　“Energy Turns the World”

•　Landmark: 266-foot (81.1-meter) Sunsphere

GM Message and Pavilion:

•　GM was part of the U.S. pavilion, whose theme was “Energy Place”

•　GM’s exhibit portrayed personal transportation and graphically displayed how automakers had begun designing cars to achieve optimum fuel efficiency without sacrificing comfort or style

•　GM displayed the Aero X, a fuel-efficient fiberglass concept vehicle

•　GM also displayed a number of automotive parts that were redesigned to achieve energy efficiency by reducing friction and weight

Significance for GM:

•　GM doubled its corporate average fuel economy from 12 miles per gallon (19.6 liters per 100 kilometers) in 1974 to nearly 25 miles per gallon (9.4 liters per 100 kilometers) in 1982

Expo Theme
The Environment

Exposition Theme:
•　“The Environment”

GM Message and Pavilion:

•　“Mobility in Harmony with Our Environment”

•　Pavilion consisted of four canvas and aluminum domes and a courtyard

•　Displays:

　--20,000-square-foot (1,858-square-meter) exhibit with 40 individual displays

　--Sigma I gas mileage indicator, a device that would prevent a car from starting if the driver was drunk

　--Catalytic converter, which would become standard equipment beginning in 1975

　--"Air Cushion Restraint System," aka the air bag

　--Child restraints

　--Electric car

　--Most of GM’s 1974 model year cars

Significance for GM:

•　Allowed GM to demonstrate many technology concepts that would become industry standards, especially in the safety area

•　Landmark: 30-foot (9.1-meter) tower

Expo Theme
Peace Through Understanding

Exposition Theme:

•　“Peace Through Understanding”

•　Dedicated to “Man’s Achievement on a Shrinking Globe in an Expanding Universe”

GM Message and Pavilion:

•　“City of the Future” – GM’s vision of the future through the Futurama II ride, the Avenue of Progress and divisional displays

•　GM offered a detailed, knowledgeable look at the technological developments awaiting mankind in the near future

Significance for GM:

•　Allowed GM to demonstrate its vision for the future of transportation

•　Fully leveraged the “Futurama I” legacy

•　Featured landmark pavilion architecture and one of the largest pavilions

•　Waiting lines were often two hours or longer

•　Attracted 29 million visitors during the two six-month periods that the fair was open

Expo Theme
The World of Tomorrow

Exposition Theme:
•　“The World of Tomorrow”

•　In 1935, at the height of the Great Depression, a group of New York City businessmen decided to create an international exposition to lift the city and the country out of depression

GM Messages and Pavilion:

•　“Highway and Horizons”

•　Futurama ride looked ahead to the "Wonder World of 1960"

•　Vision of the world 20 years in the future, including automated highways and suburbs

　--Consisted of 322 separate dioramas showing how the U.S. would appear when viewed from an airplane in 1960

　--Largest and most realistic scale model ever constructed

　--As visitors traveled through the ride, the dioramas grew larger until finally spectators exited the ride to see a full-size future world that they had just viewed in miniature

Significance for GM:

•　Was the most popular exhibit

•　Depicted the world 20 years in the future, including automated highways and suburbs

•　Considered the model for the modern interstate highway system

•　Presented the first X-ray car in the U.S.

Expo Theme
The Dramatization of the Progress of Civilization During the 100 Years of Chicago's Existence

Exposition Theme:

•　“The Dramatization of the Progress of Civilization During the 100 Years of Chicago's Existence”

•　Motto:“Science Finds, Industry Applies, Man Conforms”

•　Focused on the great scientific, technological and engineering developments of the early 20th century

•　Building developments such as prefabricated materials, uniform lighting and air conditioning were utilized at the exposition

GM Messages and Pavilion:

•　GM Research Laboratories produced amazing technology displays

•　The highlight and central feature of the fair was a complete Chevrolet assembly plant, where 1,000 visitors could watch cars being built

•　Customers could order materials for their car, follow it through the assembly line and drive it off the line

Significance for GM:

•　Demonstrated GM’s technology leadership in the development of engines and vehicles